Jordan Krumbine
Writer. Designer. Creative Wizard | The Portfolio
Corporate branding. Indie soul.
My name is Jordan Krumbine. As a one-man creative agency, I provide the strategic depth of a full-service firm with the agility of a solo creator, bringing flexibility, innovation, and imagination to the tightest of budgets. Whether I’m architecting a cohesive visual ecosystem for a SaaS technology company like Transflo or scoring an original feature film, I bring a filmmaker’s eye for narrative to the corporate workspace. I design the systems, assets, and the brand language that makes "97% of the work feel like zero work."
What people are saying.
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“The definition of creative mastery. Fast, reliable, relentlessly results-driven, and an absolute joy to work with.”
- Jake Cummings, Senior UX/Product Designer, Transflo
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“Brilliant, versatile, ridiculously creative, and a consummate pro. I have witnessed his educational, collaborative style with many others, which is a trait that is often unusual in such a rare talent.”
- Kate Santich, Director of Communications at Homeless Services Network of Central Florida
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"An absolute dynamo of a creative asset!"
Emily Bashore, UX/UI Product Designer
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"One of the most creative and driven people I’ve worked with."
Lisa Hendren, Senior Creative Content & Media Manager
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“A rare mix of creativity, drive, and humility.”
- Karie Carruthers, MBA, Sales Enablement & Customer Success Leader
Brand Identity & Design
Generic assets create generic brands, and Consistency is the foundation of trust. To achieve it, I move past stock libraries to develop custom-branded art and iconography unique to your ecosystem. This "bespoke-first" approach ensures that your marketing collateral, product slicks, and social graphics feel like a unified, high-end experience that belongs exclusively to your brand.
Ecosystem Design
The first draft of the Transflo Ecosystem design began with embracing the complexity of supply chain logistics. When Transflo technology is plugged into the system, complexity is radically simplified, transforming a dense map into an easy-to-understand connected circuit board.
The chip design was then refined, adding an iconic “digital brain” to represent Transflo’s turn toward AI in 2021.
The “digital brain” came with two major brand additions: the Transflo bot (which floated over the chip design) and the tagline “Where Trucking Meets Technology”.
For 2024, a simplified roadmap was adopted to put Transflo products and solutions front and center.
For the 2025 refresh, I created the “Digital Infinity Loop” to represent the digital technology connecting every mile of the freight journey.
The Digital Infinity Loop acted as a logo mark for the Transflo Ecosystem, as seen here paired with a “hero product cluster” and fresh brand copy.
Finally, leadership requested a branded video chat background, I created an artistic representation of the ecosystem, intentionally designed to make customers on a call to ask questions about the image. The features a truck driver (as the technology solutions focus primarily on in-cab driver experience, not trucks) surrounded by “modern screens” driving into a digital singularity with legacy paper documents getting transformed into digital data. This was primarily a photoshop project, although I did use AI to create the floating truck driver element.
The 2025 ecosystem art and messaging in action. Aside from the stock footage, I produced the entirety of this video, from script to animation. Click here to dive into my video portfolio.
Branded Icons
Brand Refinement & Refresh
Logos & Graphics
Book Covers & Posters
Layout & Copy
Motion & Social
Work so good, it speaks for itself.
What I do, and how I can do it for you.
Brand messaging & ecosystem strategy
Campaign development & creative direction
Positioning, audience clarity, and storytelling alignment
Leadership support for internal creative teams
Filmmaking story & script development
Creative Consulting
Full-stack micro video production (concept → post)
Motion graphics & animation
Design systems, marketing assets, & explainer videos
Screenwriting (long & short form)
Film editing
Creative Production
Whether you need a strategic partner to clarify your story or a hands-on producer to make it real, I can help.
Working at the speed of creativity.
With a passion for technology that (nearly) rivals his love for the creative process, Jordan places a high value on software and tools that help him work at the “speed of creativity”. It’s a place where technology gets out of your way, allowing you to craft, shape, and iterate as quickly as you can imagine.
Jordan’s tools of choice start with Final Cut Pro. Having used this software exclusively for 10+ years, Jordan has amassed a skillset (and plugin library!) of magnificent proportions. Speaking specifically to the “speed of creativity” is how FCP eschews track-based editing for an open canvas approach. Lift your clips from the magnetic timeline and you’re free to move them about wherever you need!
Whether it’s webcomics, dinosaurs, or conceptual mockups, Jordan prefers an iPad Pro, Apple Pencil 2, and a robust illustration app called Procreate. Jordan takes a graphic-design approach to his art, often creating mockups in Affinity Photo before transferring to Procreate to create line art. For vector (and the rest of his graphic design portfolio) Affinity Designer is invaluable.
When it comes to web design, Jordan is adaptable to almost any CMS thrown at him, Although he’s (reluctantly) happy to wrestle a WordPress site into submission, nothing quite embodies working “at the speed of creativity” quite like Squarespace.
Finally, keeping everything organized is critical when prioritizing and making space for creative — both personally and professionally. For project management and general organization, Jordan still hasn’t found a more user-friendly solution than Trello . . . and he definitely has a thought or two about how to use it.